Peace One Day was founded in 1999 and is an international, non-political, aimed at wide target audience (different kinds of people and communities), global, non-profit organisation. They want all the people get involved in spreading a happiness and peace.
The campaign is aimed at international target audience – male and female at any age, who is interested in joining and supporting event of Global Truce 2012.
The main aim of this brief was to design a positive global campaign for charitable organisation Peace One Day. The campaign Global Truce 2012 take place every year on the 21st September – its aim is to mark this day in a calendar with no violence in the world.