The client was a company who produce a new generation of a 21st Century Scotch whisky (placed on the middle market – to help meet audience standards and pockets) aimed at international female consumers. The whisky that the company produce is more contemporary and innovative than other ones that already exist on the market with strong roots in the 21st Century. The client wanted both, the packaging and promotional materials to make the audience aware of the product and its originality bring their attention to the product as well as emphasise individual experience when drinking whisky. The product is aimed at an international female consumer only aged 18 – 25.

  • Title: Dash - Scotch Whisky
  • Tools: Illustrator, Photoshop, InDesign, Handmade
  • Project Year: 2013